Things looked pretty good up through summer, when we hit a vaccine ceiling and science became a proxy for political tribe. We recommend that you do not rely solely on the information presented here and that you always read labels, warnings, and directions before using or consuming a product. Deviating from Bud Light’s slapstick realm of the past, the new 30-second spot opts for a cinematic, musical approach, juxtaposing an arid landscape of brownness with the vibrant color of bubbles. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release.

Board and tabletop games have seen their popularity grow in recent years, a trend that continued with consumers drinking at home more during the early stages of the pandemic. But it’s a brand extension of a seltzer, which is in turn a brand extension of a beer, itself a brand extension of another beer. The year started with an insurrection in the US Capitol that one party of the oldest extant democracy now says was a pretty sweet deal if you really think about it. Some pages may contain content from other sites, like YouTube or Flickr, which may set their own cookies.

If the string of adjectives and nouns in that title makes sense to you, and it almost certainly does, something weird has happened. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition. Bud Light Seltzer hopes some misunderstandings about the drink will fizzle out once its new, straightforward campaign bubbles to the surface. The bubbles serve as a sharp contrast to the brown landscape, seemingly in a nod to the traditional color of beer.

Budweiser Brewing Group (BBG) is set to delist Bud Light Seltzer in the UK, as it looks to focus on developing its other ready-to-drink (RTD) brands. We make our hard seltzer with a 5-step filtration process made to deliver the most refreshing taste possible. In some ways it is the perfect metaphor for an absolutely crazy year that is at once marginally understandable to us because of the process of nonsense-accretion, but is in fact bonkers by any rational measure. That it makes sense comes from a process of accretion whereby humans, once confused by a fragment of nonsense, acclimate themselves to it, making their minds pliable to accommodate future waves of accumulating nonsense.Because that string of nouns and adjectives—some conjunct, some functioning as both nouns and adjectives, at least one entirely vestigial—would make absolutely no sense to anyone beaming in from the far distant past, say, 2018. We want to lead’: Heineken jumps on emerging hard seltzer trendCentral to catapulting Bud Light Seltzer into the UK consciousness is its sponsorship of England Men’s football team ahead of the delayed Euros tournament. On the box with the name of the beer, it has the tagline, “seltzer, with the pop of soda,” which also … what? Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie. While leveraging the Bud Light name may have helped Bud Light Seltzer initially due to brand recognition, the move has caused some confusion for consumers, with many believing the product contains beer, which it does not.